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Compliant terms and conditions in Luxembourg: what your terms of sale must contain

Maître Cora Maglo, Avocate à la CourBy Maître Cora Maglo, Avocate à la Cour22 March 20266 min

Reviewed and approved by a lawyer admitted to the Luxembourg Bar.

Quick answer

Terms and conditions are enforceable only if the customer accepted them before placing the order. In B2C e-commerce, they must include pre-contractual information, a 14 day right of withdrawal and a data policy that complies with the GDPR. In B2B, they secure payment, liability and jurisdiction.

General terms and conditions of sale set the legal framework for every transaction: price, payment, liability, warranties and jurisdiction. Their strength depends first of all on their enforceability, and therefore on acceptance that can be proved before the order. Online sales and sales to consumers impose enhanced obligations: pre-contractual information, a 14 day right of withdrawal, legal notices and GDPR compliance. This guide sets out the essential clauses, distinguishes B2B from B2C and points out the mistakes that expose the business. For a review, see our terms and conditions lawyer page.

In short

  • Have the terms and conditions accepted before the order: without proven prior acceptance, they are unenforceable.
  • Distinguish B2B terms from B2C terms: the obligations are not identical.
  • In B2C e-commerce, include the pre-contractual information and the 14 day right of withdrawal.
  • Draft a clear price and payment clause, with late payment penalties and interest.
  • Frame the limitation of liability without any unfair term or total exclusion.
  • Align the terms and conditions with a GDPR-compliant data policy (information, legal basis, CNPD).
B2B and B2C terms and conditions: main differences
CriterionB2B (businesses)B2C (consumers)
Freedom of contractBroadRestricted, mandatory rules
Pre-contractual informationLighterEnhanced and compulsory
Right of withdrawalNot applicable14 days in e-commerce
Unfair termsLimited controlDeemed unwritten
Limitation of liabilityPossible, if reasonableRestricted, no total exclusion
Choice of law and courtFreely negotiableConsumer protection preserved

Making your terms and conditions enforceable

Terms and conditions only have value if the customer was able to read them and accept them before the contract was concluded. Otherwise, they are unenforceable.

The methods of acceptance depend on the sales channel (shop, website, B2B).

The essential clauses

Price and payment terms, deadlines, retention of title, limitation of liability, warranties and jurisdiction clause: these elements directly protect your business.

A clear payment clause, coupled with penalties, makes subsequent recovery easier.

E-commerce and B2C: enhanced obligations

Online sales and sales to consumers impose specific information requirements, in particular on pre contractual information and the right of withdrawal.

B2B and B2C terms and conditions therefore cannot be identical.

Information to include for an online B2C sale
CategoryItem to state
Seller's identityCompany name, form, address, registration, VAT
Product or serviceMain characteristics
PriceTotal amount including VAT, delivery costs
OrderSteps, payment methods, performance
Withdrawal14 day right, procedure, standard form
DataReference to the privacy policy (GDPR)

Depending on your profile

B2C e-commerce sellers

If you sell online to consumers, your terms and conditions must provide for acceptance by a tick box before payment, pre-contractual information, the 14 day right of withdrawal with a standard form, and a reference to your GDPR policy.

B2B service providers

Between businesses, freedom of contract is broad: focus your terms and conditions on payment, late payment penalties, retention of title, a reasonable limitation of liability and a suitable jurisdiction clause.

Marketplaces and platforms

A platform combines sellers' terms and conditions with buyers' terms of use: enforceability must be proved for each, and alignment with the GDPR and with the information obligations of e-commerce is central.

SaaS start-ups

For an online subscription service, take care over the clauses on term, renewal, termination and availability, the alignment with the GDPR and the exclusions from withdrawal that apply to digital content.

Official sources

This article is general information and does not constitute legal advice. For advice tailored to your situation, request a consultation.

FAQ

Frequently asked questions

Are terms and conditions mandatory in B2B?

They are not required in B2B but are strongly recommended: they secure payment, liability and jurisdiction. In B2C and in e-commerce, mandatory information requirements apply.

When do my terms and conditions become enforceable against the customer?

Your terms and conditions are enforceable if the customer was able to read them and accept them before the contract was concluded. Acceptance after the order, on an invoice for example, is not enough.

Can I reuse another company's terms and conditions?

That is risky: terms and conditions not adapted to your activity may be unenforceable or non-compliant, and then protect you in no dispute at all. It is better to have them tailored.

What is the right of withdrawal in B2C e-commerce?

The consumer in principle has a 14 day right of withdrawal from receipt of the goods, without having to give a reason. Your terms and conditions must inform them of it and provide a standard form.

What happens if I fail to inform the customer of the right of withdrawal?

Without correct information, the consumer's withdrawal period is extended significantly, which increases your exposure to returns and refunds.

Are some sales exempt from the right of withdrawal?

Yes: personalised goods, sealed goods that have been opened and digital content supplied with the consumer's express agreement, among others. These exclusions must be expressly stated in your terms and conditions to be valid.

Is a clause limiting my liability always valid?

In B2B, a reasonable limitation is accepted. In B2C, a clause that wholly excludes your liability or removes the statutory warranties is unfair and deemed unwritten.

Do I need different terms and conditions for B2B and B2C?

Yes. B2C is governed by protective mandatory rules that B2B does not have. A clause that is valid between businesses may be set aside when faced with a consumer.

How should I align my terms and conditions with the GDPR?

Your terms and conditions must refer to a privacy policy stating the purpose, the legal basis, the retention period and the customer's rights. The competent authority is the CNPD.

Can I impose Luxembourg law on a foreign consumer?

You may designate an applicable law, but the consumer keeps the protection of the mandatory rules of their place of residence. The clause cannot deprive them of that protection.

What legal notices must appear for an online sale?

At a minimum: company name, legal form, address, registration, contact details and, where applicable, VAT number, together with the pre-contractual information on the product and the price.

How do I prove that the customer accepted my terms and conditions online?

Keep the timestamp, the version of the terms and conditions accepted and the order identifier. An active tick box, not pre-ticked, before payment is the recommended practice.

Is a retention of title clause useful?

Yes: as long as the price has not been paid, ownership of the goods remains yours, which makes it easier to reclaim unpaid goods and to recover the debt.

How often should terms and conditions be updated?

Whenever your offer, your sales channels or the regulations change. Terms and conditions that are left unchanged eventually become partly unenforceable or non-compliant.

Can a lawyer review my existing terms and conditions?

Yes. A review checks enforceability, the mandatory information, B2C compliance, the liability clauses and the alignment with the GDPR, and then proposes a tailored and secure version.

Do you have a legal question in Luxembourg?

Describe your situation and receive initial legal guidance and a fee estimate, before any commitment. Every request is reviewed by Maître Cora Maglo, avocate à la Cour, List I of the Barreau de Luxembourg since 2009.

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